Successful client acquisition turns out to be a big challenge for a lot of coaches. If that’s the case for you, read on.
There is an overwhelming amount of information out there on marketing. Truth be told, it all works for people with the right background and the right behavioral and personality styles.
Most coaches understand their behavioral styles. There are a lot of options to choose from if you don’t. Myers Briggs, DISC, Strength Finders 2.0, and the Enneagram System, to name just a few. (Strength Finders 2.0 is the least expensive if this is new to you and cost is an issue.)
A simplified example of a marketing mismatch would be the introvert who tries to make her living by speaking to get clients. She could do it, but since she isn’t naturally a people person, it would probably not be best for her long term. Someone who is an extrovert could really enjoy speaking to get clients. Yet, that extrovert might not be so happy sitting behind the computer all day.
Choose the Marketing Methods You Will Like Long Term
• Referrals from existing clients.
• Client and prospect meetings. Clients bring someone who could use your coaching.
• Seminars. You may get immediate results. You have to do a good job of marketing them.
• Group workshops, Boot Camps, VIP days, clients travel to these training meetings.
• Networking. Can be expensive and time consuming but can work.
• Using your social connections to ask for introductions.
• Social media. Time consuming. Popular with coaches.
• Cold calling. One of the least favorite methods.
• Talking to friends so they know what you do.
• Advertising. Can be expensive but effective.
• Writing a book or white paper. Either for marketing or to sell for another revenue stream or both.
• Blogs, emails, pod casts. Offering them or being interviewed on them.
• Interviews in national or local publications.
• Offering online courses
• Offering some sort of a free 30-minute session with you.
Add the other marketing methods you know about or have considered to the list above. Then pick the ones you will enjoy doing for the long run.
As a solo business consultant since 1997 who added executive coaching in 2000, I know what it takes to make a living as a solo professional. One of the most important things for you to remember is to always look at yourselves and your talents objectively, and in a loving manner.
It’s true that all the marketing methods will work for some coaches. But you can probably see that none of those marketing methods would work for everybody. Right?
So, take the time to choose the marketing methods that you will enjoy and you’ll be happier and more successful. Choose your marketing method carefully. Don’t choose wrong and be one of the coaches who hates marketing.
Here’s how to sign up for a Free Business Skills for Coaches Discovery Session. It will help you understand your specific situation and what would help you most.
My Passion is supporting clients by giving coaches the basic information necessary to be successful as a coach so you can live the live you dreamed of.
To your success,